Reddit's new paid ads look like user posts

[cannibalXxx]

https://www.zdnet.com/article/reddits-new-paid-ads-look-exactly-like-user-posts/

[ilrwbwrkhv]

I like how these articles don't have any photos.

[nickthegreek → ilrwbwrkhv]

this article has an image of how the post will appear with the Promoted label.

https://techcrunch.com/2024/03/14/reddit-introduces-a-new-ad...

[RattlesnakeJake → nickthegreek]

> In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

What they don't mention is that the comments are usually making fun of the ad, because it's Reddit.

[ilrwbwrkhv → nickthegreek]

Thank you. Yes this is much better. When talking about how things would look a picture is a must.

[antisthenes]

And the old paid ads are actual user posts.

Front page looks like a mix of fake ragebait and ads.

How much is left on Reddit, outside of niche small subs that you have to "know" to use? E.g. the actual good content.

[g96alqdm0x]

Enshittification strikes again. Sit out the Reddit IPO.

[pixxel → g96alqdm0x]

> Enshittification strikes again.

But not how you think…