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> Imagine a world where every phone gets turned into a useful digital assistant that can order things for us online via APIs. I wonder if Amazon is ready for this.

Due to its size and infrastructure Amazon has advantages of choice, price, delivery and service. No digital (or human) assistant is going to be able to find a better deals on most items and then negotiate for it to be delivered tomorrow, free or cheaply, with a fairly good, no quibble, return policy.



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