I hate it when a perfectly reasonable article is split into 15 separate sections you need to click through. Here's a copy you can read quickly - http://jottit.com/myvqn
I only read 15/15 and as far as I'm concerned I don't need to read the rest of it.
There are plenty of examples of succeeding in a downturn by doing the opposite of what everyone else does. It might take a little creativity to find available resources but history shows that it can be well worth it.
If you can afford to do anything to get a step ahead of your competition while there's a lull in the action, you should.
If you're selling products that will help your customers get ahead of their competition then you might have to figure out creative ways for them to pay you. Not everyone has this flexibility but if you can make it happen you'll help your customer AND your own company move ahead while everyone else takes a time-out.
