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I have mixed feelings about this. On one hand, it seems like a pretty cool way of building these things. On the other hand, I feel as though putting tools like this in everybody's hands just leads to shitty visualisations.

Data visualisation is a bit of a science, and using it incorrectly can be hugely misleading. This is like saying "here, you can create professional-looking presentations with this new product called PowerPoint."

I don't want to put down the work that's gone into this app, because it looks great. I'm just annoyed with the number of shitty infographics that get churned out by people with no data visualisation experience.




Data visualization is a deep science and tightly related to business intelligence. It always start with data. You first list them as a simple table (raw data) and then you decide how best to show it to the world. So you start aggregating, clustering, ranking etc to refine the data and come to conclusions yourself.

Once you come to conclusion, you keep rethinking and validating that these are the right conclusions and once confirmed the next challenge is how to articulate your conclusions to the world.

You then go to your designer and give enough information to be translated to infographics/dashboard. You see it is a very involved process.

I always think my data can be easily converted to a bar chart, line or pie chart. Rest all are variations of the same. If you have a third dimension then you go to bubble or scatter charts. So visualization without data is just a wireframe




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