Being the market leader, Apple sets the ground rule in the market in way that makes Apple wildly profitable. However, the regulators are striking at the heart of these rules, and Apple seem intend to use its technological controls to minimize the impact of the regulators, rather than just accepting the change and move on.
The issue for Apple is that the above generates bad press against Apple which is going to erode away the brand, and the regulators might end up issuing more rules anyway.
The issue for Apple is that the above generates bad press against Apple which is going to erode away the brand, and the regulators might end up issuing more rules anyway.