Nice use of a confusing title to get me to click. At first I thought some reporter named James Hamilton, was saying that Microsoft was heading for (buying) Amazon. At that point I finally believed that MSFT may not buy Yahoo! and my ulcer went away.
Once I actually saw the article, my ulcer came back. (been employed at y! since MSFT rumors ramped up in spring 2007.
"... Nice use of a confusing title to get me to click ..."
Reading it again, the title can be confusing. I've modified it to make it clearer. It's always a balance if you edit titles to either make the title clearer (by adding persons name, then a description) or to reduce the title length.
"... Once I actually saw the article, my ulcer came back. (been employed at y! since MSFT rumors ramped up in spring 2007. ..."
Once I actually saw the article, my ulcer came back. (been employed at y! since MSFT rumors ramped up in spring 2007.