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Funny thing is, Skoda is doing better (no real news so), despite using the same platform.

What definitely didn't help, was putting a self-declared Tesla fanboy in the CEO seat. Only Tesla is Tesla, no other brand can get away with Tesla stuff. Should have been clear for VW, as they lived of marketing to sell overpriced cars for decades.



I think you're right, this is not a financial decision but cargo culting at its best. Just look at what happened to phones after iPhone 1 came out.




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