Personally: Netflix, WoW, Audible, Last.fm (I live in Canada) simply because they are the _best_ (legal) source of entertainment (in my opinion) in their category.
http://linode.com - Good and reliable VPS.
Does it count if you only need to pay once for the service? If yes:
http://pinboard.in - The cleanest bookmarking service around.
I would really like to pay for Github, but the private repo limitations are holding me back. I'd much rather pay $10-20/mo for unlimited private repos if it meant each collaborator also had to be on the same $10-20/mo plan. For now, my private projects are hosted for free at Bitbucket.