Aside from that, people do not just use an OS. They use a desktop, a laptop, or a server. It's a holistic experience. If Ubuntu is way ahead of MacOS, as the article concludes, then why is Linus using a MacBook Air?
This is something that Steve Jobs understood years ago, and unfortunately, many still do not seem to understand today. It's the feel, the touch, the view, the font, the monitor, the keyboard, the pad, the noise, the spams (or lack thereof), etc. and etc.