Wendy's doing this almost seems predatory. They know people will show up and not pay attention to the prices.
I do, however, like the idea of surge pricing for sit-down restaurants. If restaurant prices raised to guarantee available seats (like hotel rooms), there are plenty of instances where I would pay a premium to eat near an event I'm attending.
I do, however, like the idea of surge pricing for sit-down restaurants. If restaurant prices raised to guarantee available seats (like hotel rooms), there are plenty of instances where I would pay a premium to eat near an event I'm attending.