Was the project Titan - the Apple car project - actually initiated by Apple execs & from the strategic PoV? I read the book "After Steve" [1] and I remember reading a section in which there was a lot of grumbling from employees about how Apple is not working on the latest & greatest R&D project and one of them was self-driving cars. Not sure how "strategic" it was and I guess the question is "What would have Steve done?" My call is he would've never jumped in the car game.
https://www.amazon.com.au/After-Steve-Became-Trillion-Dollar...