On: Wendy's Wants to Start Uber-Like Surge Pricing in 2025

[jimbob45]

You’re supposed to market this as incentivizing the consumer to come during off-hours for a discount. You can even draw a parallel to the matinee, the same concept in another industry.

Marketing anything ever as a price hike is usually a sign that marketing wasn’t properly involved in the process.

[dllthomas → jimbob45]

> You can even draw a parallel to the matinee, the same concept in another industry.

Or "early bird specials" at a diner, for a nearby segment of the same industry.