I worked in the Danish public sector for a decade and we didn’t really adhere to this. That being said, the more pricing tiers you have and the more complicated it is to buy your product the less likely we will even try it.
Aside from that your biggest competition is always going to be when “included” services does what you do as part of a package deal. Ten-fifteen years ago it wouldn’t have been weird to see an organisation using whatever was the equivalent to Microsoft Teams at the day, we used a couple I think one was called Jabra or something along those lines. Today you just aren’t very likely to see things like Zoom or Slack in the public sector because when you get Microsoft Teams as part of your deal anyway, then it’s really hard to justify paying for something similar.
This is also part of why Microsoft bought so heavily into OpenAI… they know that almost no one in enterprise is going to be buying anything but their AI when it’s part of their “package deal”. Even in the company where I work now, which is transitioning from startup to enterprise you see this. We now only use Enterprise Co-pilot (well in the dev department we still use gpt 3.5) but the company as a whole only uses (and pays for) co-pilot because it’s “free” for everyone on the sort of license we buy through our current third party Microsoft license vendor.
I mostly use it to make AI images of cats or ducks performing various functions for internal presentations.
That's the one point MS figured much better than others: How to bundle software, from Windows to Office, in their liscensing and product bundles. From a certain company size onwards, those bundles simply beat the patch work approach of individual software solutions.
Aside from that your biggest competition is always going to be when “included” services does what you do as part of a package deal. Ten-fifteen years ago it wouldn’t have been weird to see an organisation using whatever was the equivalent to Microsoft Teams at the day, we used a couple I think one was called Jabra or something along those lines. Today you just aren’t very likely to see things like Zoom or Slack in the public sector because when you get Microsoft Teams as part of your deal anyway, then it’s really hard to justify paying for something similar.
This is also part of why Microsoft bought so heavily into OpenAI… they know that almost no one in enterprise is going to be buying anything but their AI when it’s part of their “package deal”. Even in the company where I work now, which is transitioning from startup to enterprise you see this. We now only use Enterprise Co-pilot (well in the dev department we still use gpt 3.5) but the company as a whole only uses (and pays for) co-pilot because it’s “free” for everyone on the sort of license we buy through our current third party Microsoft license vendor.
I mostly use it to make AI images of cats or ducks performing various functions for internal presentations.