What’s happening in somewhat poorer (BRICS, say) countries? Surely they’d be price sensitive enough not to pay for a Windows license if suddenly it has a (widespread) reputation for being less user friendly than Linux? (And this cohort would eventually become the majority of computer users over time… where would that leave Microsoft?)
It's such a "first world question" haha. Sorry, not trying to insult or criticize you, but this is genuinely a question only people in developed countries would ask.
People in poorer countries use pirated software. No, the don't need to be tech-savvy enough to know torrents to use pirated Windows. They don't need to know how to install an OS themselves.
20 years ago when I got my first PC, pirated windows was the norm here. You needed to be tech-savvy to know how to get a legal version. That is how developing countries work.