> Creating and hosting a website has never been easier and cheaper. Yet for some reason the big companies are dominating more and more. It could be my perception because I was just a kid back then, but there seemed to be more independent sites in the 2000s than now, despite then being harder and more expensive to host a site. It doesn’t make sense to me.
The thing that's really, really important to understand is that lowering barriers to entry leads to more consolidation, not less, because any products that are even of slightly better quality/service/price whatever end up taking nearly all the market.
Yes, in the late 90s and early 00s there were tons of independent sites (if you're too young to be familiar with it, look at the Wikipedia page for GeoCities). And while we may have some nostalgia for that now, the fact is that 95% (I'd probably say 99.9%) of the sites were total crap. Probably over half of them were "Under Construction" banners, but even the ones with actual content were usually pretty atrocious even if you ignore the "murder on the eyes" visual design.
With so much content but limited time and attention, most people don't actually want to wade through the 95%+ of crap - they just want to see the best stuff. So they go to the "market leaders", which can attract more eyeballs and, importantly, more funding to ensure people creating these sites are highly paid to attract the best people.
The thing that's really, really important to understand is that lowering barriers to entry leads to more consolidation, not less, because any products that are even of slightly better quality/service/price whatever end up taking nearly all the market.
Yes, in the late 90s and early 00s there were tons of independent sites (if you're too young to be familiar with it, look at the Wikipedia page for GeoCities). And while we may have some nostalgia for that now, the fact is that 95% (I'd probably say 99.9%) of the sites were total crap. Probably over half of them were "Under Construction" banners, but even the ones with actual content were usually pretty atrocious even if you ignore the "murder on the eyes" visual design.
With so much content but limited time and attention, most people don't actually want to wade through the 95%+ of crap - they just want to see the best stuff. So they go to the "market leaders", which can attract more eyeballs and, importantly, more funding to ensure people creating these sites are highly paid to attract the best people.