"We designed [the Quest 3] to weigh 120 grams less" implies that the AVP is the benchmark by which other headsets are measured. It's funny to say you "designed it to weigh less" than a product that wasn't even unveiled yet.
Don't forget they ousted the Q-anon Maga lunatic founder (Palmer Luckey) and then later the other left when he saw just how poorly Meta operated as a company (John Carmack).
To pile onto my own argument, John Carmack was employed at Bethesda for a decade. If he could stomach that for twice as long as Meta, you know Meta is a steaming piece of shit.
He had a 10 year head start and is already adopting the marketing language of a second place product.