Not the OP but I think they don’t because it’s more profitable and makes a more addictive experience for the user.
Think about it - an app can directly influence the amount of matches you get. Show your profile to everyone at the beginning, a fair number of matches. Not paid yet? Show their profile to fewer people, then when you think the user is about to leave, ramp up the visibility for just enough matches to keep them hooked.
User just paid for the Gold tier? Increase their profile visibility… Not too much though, you want to create that dry spell so you can repeat the cycle and get them onto the Gold Plus tier.
For-profit dating apps are essentially gambling apps.
Think about it - an app can directly influence the amount of matches you get. Show your profile to everyone at the beginning, a fair number of matches. Not paid yet? Show their profile to fewer people, then when you think the user is about to leave, ramp up the visibility for just enough matches to keep them hooked.
User just paid for the Gold tier? Increase their profile visibility… Not too much though, you want to create that dry spell so you can repeat the cycle and get them onto the Gold Plus tier.
For-profit dating apps are essentially gambling apps.