It's really not that hard. At the end of the day it's just a human making quick decisions hundreds of times a day.
I've had more than my share of rejected updates that get approved after a re-submission with no change.
> At the end of the day it's just a human making quick decisions hundreds of times a day.
My company had a version of our communications app in the app store for several years. We decided to sell private-branded versions for some customers where the only differences were the color palette and logo shown on the login screen.
For the app versions we created for customers, one was approved on first review, another required a couple months of back-and-forth with the reviewer, and the third never got approved.
