Paying customers are a whole new class of customer, compared to dozens of athletes acting as test subjects, and when you put that on the scale of a mass-market, the rest is history.
It took years of pressure from other teams before Gatorade was finally available to them and the public, nobody thought it was going to fly off the shelf.
It exceeded everyone's expectations from the athletes and scientists to the salesmen and marketers. That is something that can come straight out of the university?
When you plan to make lots of bucks, it's already spent before you make it, whether you make it or not.
But if you just come up with something(s) that is outstanding for its intended purpose, and it gains fair recognition, you can end up with more money than you dreamed possible.
Dr. Cade was not trying to contribute to the economy in the original effort.
It took years of pressure from other teams before Gatorade was finally available to them and the public, nobody thought it was going to fly off the shelf.
It exceeded everyone's expectations from the athletes and scientists to the salesmen and marketers. That is something that can come straight out of the university?
When you plan to make lots of bucks, it's already spent before you make it, whether you make it or not.
But if you just come up with something(s) that is outstanding for its intended purpose, and it gains fair recognition, you can end up with more money than you dreamed possible.
Dr. Cade was not trying to contribute to the economy in the original effort.