you say that like a person informed enough to know what a white hat is lol. Let’s be real here, even the ethical hacker bunch can look VERY wonky and rowdy to an outsider, especially if you are as far removed as the hospitality industry. The only time they had to deal with hackers in the recent past was decidedly painful for them
being ambivalent towards a group, filling up your hotel, but otherwise alien to you, may be a little less polarizing than just having been forced to shell out $100M to a similar sounding demographic.