> get acquired by some of the larger players who do have the actual AI tech in-house. And, for them, it would be worth it for the brand/market/existing client base.
The key is, if the incumbents truly feel they can't breach whatever moat, M&A is the safer bet over agonizing what if (I am thinking "git wrapper" startups that saw plenty competition from BigTech; remember Microsoft CodePlex, Google Code, AWS CodeCommit?). Given Meta's push and other prolific upstarts (OpenAI, Mistral), I don't believe access to SoTA AI itself (in the short term) will be an hindrance for product-based utility AI businesses (aka wrappers).
The key is, if the incumbents truly feel they can't breach whatever moat, M&A is the safer bet over agonizing what if (I am thinking "git wrapper" startups that saw plenty competition from BigTech; remember Microsoft CodePlex, Google Code, AWS CodeCommit?). Given Meta's push and other prolific upstarts (OpenAI, Mistral), I don't believe access to SoTA AI itself (in the short term) will be an hindrance for product-based utility AI businesses (aka wrappers).