we find that in the first 5 years from an initial publication peer-reviewed conference papers submitted early to ArXiv gain on average 21.1+/-17.4 more citations, revised on ArXiv gain 18.4 +/- 17.6 more citations, and promoted on X gain 44.4 +/- 8 more citations. Our results show that promoting one's work on ArXiv or X has a large impact on the number of citations, as well as the number of influential citations computed by Semantic Scholar, and thereby on the career of researchers.
Really makes me rethink deleting my Twitter account. It's clear network effects exist, but an average treatment effect of 44 more citations is pretty huge.
It’s going to be power law distributed, and the mean will be influenced by mega papers. Still, I’ve found X to be a useful tool for promoting papers. You’ll never get fewer citations for posting it…