Aren't they cheaper than the Ford F150 'Lightning' (electric version, so comparable)? Or is that also 'hyper-luxury'? (Genuine question, I suppose I'm not really familiar enough to know what the top end would be, maybe that's it, I know Lamborgini makes a tractor, but I'm not aware of a 'supertruck'.)
A Rivian R1T with dual motor and the large battery pack (352 mile range) is $79,000. An F-150 Lightning with the extended range battery (>300 mile range) is between $69k and $77k.
Both have cheaper trims available, but the cheapest Lightning is significantly less expensive than the cheapest R1T.
Both are really nice trucks too, especially at the higher trim. I don't see a big difference in luxury between an F-150 Platinum and the R1T.
Ah ok, I had them the wrong way around then (I didn't mean much cheaper), but pretty comparable - if you were in the market you might probably be looking at both.
But it's all subjective I suppose, maybe they meant that either would be 'hyper-luxury', I'm not that familiar, I just thought F150s were quite commonplace. (Not here in the UK, no such trucks are, but from what I've seen in North America.)
Yeah, I definitely think people cross shop them. I've seen former R1T owners that would consider a Lightning.
The F-150 in general is a little complicated on this scale. They are absolutely commonplace (the #1 selling vehicle in the US!) and the base model for the gas version is "only" ~$34k. But the price range is immense, and it isn't particularly uncommon to see >$60k King Ranch versions either. Higher price trims are available too, but tbh, I don't see them as often. Maybe occasionally a Raptor (~76k).
