Exactly--as a customer, I would love to buy elsewhere! Amazon is such a shitty company and I trust their listings so little, that they are the store of last resort for me. It would be super awesome if when I wanted a product, I could just... go the the manufacturer's web site and buy it. And there should be no mark-up because there is no middle-men. Instead of that, one of these usually happens:
1. The manufacturer doesn't sell its own products! This is usually the case. Often they will helpfully list "dealers" where you can go find it (which all charge more than Amazon).
2. The manufacturer sells the product but their purchase and checkout experience is brutal (and/or it doesn't accept my desired form of payment) and I drop out of the funnel in frustration.
3. The manufacturer sells the product but it is inexplicably 25-50% more than Amazon and 50%-100% more than used on eBay.
They might say they dislike Amazon but they seem to be doing everything they can to push their customers to them.
1. The manufacturer doesn't sell its own products! This is usually the case. Often they will helpfully list "dealers" where you can go find it (which all charge more than Amazon).
2. The manufacturer sells the product but their purchase and checkout experience is brutal (and/or it doesn't accept my desired form of payment) and I drop out of the funnel in frustration.
3. The manufacturer sells the product but it is inexplicably 25-50% more than Amazon and 50%-100% more than used on eBay.
They might say they dislike Amazon but they seem to be doing everything they can to push their customers to them.