Given the information presented, and assuming I felt I could get another job in a year if things went poorly, I'd probably go for it. That's just my first impression based on decent but not complete data, and applying my own loathing for having to be somewhere at 9 a.m.
I find it interesting that his comments were killed, even though they seem reasonable, due to some very unpopular comments on other posts.
What are his non-mortgage expenses? How long can he last assuming he wants to eat? (Those always add up to more than one thinks until he tracks them.)
Does he have people counting on him? A wife or children?
What are the benefits of quitting rather than continuing it moonlighting? Does he need to seek funding? Is that a preferable option to continuing on with the job? Might be if his runway isn't all that long after all expenses are counted.
Would he be better keeping the job and plowing the monthly profits into AdWords for the time being?
There are hardly any non-mortgage expenses.. Wife earns and can contribute 30-35% of the mortgage. mortgage is about $1500/month
Don't want to seek funding but want to invest more time in promoting/marketing the product and also launching similar products in other sub-categories...
"Would he be better keeping the job and plowing the monthly profits into AdWords for the time being?" - That makes me think!!