Even if they did, based on past performance of VR headsets, I don't envision this being an iPhone like jackpot for Apple.
It will outsell during the first years due to people with deep pockets eager to own one, and then it will wither and die, like most of the other attempts.
I see the big difference in design. VR consumer headsets were designed being cheap first, trying to sell in the millions, then adding features later.
If they don't sell millions, there is no income and the product dies, or it does have a big company like Meta burning billions of dollars at it from investors.
What Apple is doing is bringing a product to market with no compromises on quality. It will be much more expensive but if it is useful for someone they will pay. They won't need millions of users for breakeven but tens of thousands.
I bought and restored a second hand Lisp Machine (with hardware accelerated Lisp). It was über expensive, but was a dream at the time to use. Even today it has things normal IDEs do not have. It was super expensive but did things nobody else could do at the time and that was worth it for companies that needed those things.
It will outsell during the first years due to people with deep pockets eager to own one, and then it will wither and die, like most of the other attempts.