What’s the actual impact of this, if you can just use the website? I understand that future versions of apps might have more features to make the experience more immersive, but in the early days wouldn’t it be pretty much the same as using the website?
I would guess one would reach for Apple TV+ or Apple Music instead, but then again I really don't like those experiences on any of the native apps -- so I wouldn't hold my breath.
Do you think 3D movies will continue to be considered gimmicks, even on devices like these? I thought that 3D TVs were silly, but my expectation is that they will be much better on AVP.
Regardless of quality of execution, I do think 3D movies are gimmicks because they are mostly (wholly?) there to attract attention and publicity, and are less about the story or characters. I am not saying that any technology applied to movies is a gimmick (e.g. sound, higher resolution, color, etc.). And gimmickry also applies to other devices that weak directors or cinematographers or script writers employ sometimes like contrived plot points, using animals to pull on the heart strings.
Note that I'm not saying that gimmicks cannot be effective. They can and it is a distinction worth keeping in mind.
But in the case of 3D movies I think they are not only gimmicks, but they will also be (commercially and immersively) ineffective compared to a great movie that doesn't rely on that crutch.
Ah true, that would be a differentiator. I’d guess there’s not a large catalog of content that could work. But if they could, it would be a neat trick, and might allow them to charge a hefty premium to subscribers who can afford an AVP.
