> The new M Chef cooking method utilises energy in form of Gourmet Units. The appliance maintains a constant dialog with the ingredients to cook dishes in their entirety, until achieving the desired result.
(emphasis mine)
Personally I’d take this paragraph out of the marketing altogether. Making up your own units sounds suspicious, and making up ones that are generic + high concept sounds even more suspicious.
The rest of the marketing tells me they might have a product that’s truly new and interesting. Those (presumably real, and we’ll find out when the public can test it) pictures are excitingly wild.
The thing that made me more suspicious than that did was the fact that all the pictures comparing results were at an angle with the Miele result farther away and angled so you couldn't see it. the one head-on picture of the results was of a white fish that looked suspiciously like sashimi.
I'm dubious to say the least. Why not show the clear delineation between cooked and uncooked salmon straight on instead of canted like that?
(emphasis mine)
Personally I’d take this paragraph out of the marketing altogether. Making up your own units sounds suspicious, and making up ones that are generic + high concept sounds even more suspicious.
The rest of the marketing tells me they might have a product that’s truly new and interesting. Those (presumably real, and we’ll find out when the public can test it) pictures are excitingly wild.