The companies that offer alternative (and likely cheaper) appstores could be american or asian for all the EU cares. The point is to allow competition.
What I mean is that this is regulating at the wrong level, or perhaps that regulation is a poor substitute for what might be more useful. If there were more competitors in the phone side of things, then mono app stores would matter less, and if people cared about them, eventually get competed out.
The problem I'm highlighting is that the EU itself hasn't created any phone OSes that have survived to this point. If it were more conducive to that, then regulation, which is a very poor substitute for actual competition, wouldn't be needed.
Will the EU also dictate customer experience so when they force apple to allow others i don’t have to use 10 different websites to manage subscriptions and store my payment information on who knows who’s servers?
i’d personally rather have security and peace of mind that the company holding my information will not use it nefariously. is the EU thinking of the consumer in that regard or just focused on the simple minded “more competition is more better”?