Gillette was B2B until 10 years ago, but it was one of the biggest spenders on m...

AdrianB1 5 months ago | parent | context | favorite | on: Did a 1997 merger ruin Boeing?

Gillette was B2B until 10 years ago, but it was one of the biggest spenders on marketing as percentage of their product total cost. There is no pure B2B if your brand is known to public.