There's a certain irony and distance about it, though. My read of the brogrammer meme is laughing at the concept that frat boys and meathead "bros" can write code.
It's often manifested as smart guys concealing their brains in a fog of conscious, ironic boneheadedness.
The problem is when it crosses the line and becomes a fad to follow, or actually alienating to women in the profession.
No, it's an inside joke. There's a big difference there.