A smartphone is still too difficult to use and confusing for many people. There is a large market of users that would benefit from AI tools if it can be packaged in a user-friendly way. This is the first device I've seen that seems to succeed at this, if their keynote can be trusted.
Not to mention the price. This is a fifth of the price of most flagship smartphones.
Not to mention the price. This is a fifth of the price of most flagship smartphones.