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This seems like the logical direction to go. Many of these apps have to be opened up to each other -- they are "modules" in a system that each company has to cobble together -- because integration is part of how any work gets done with them. The effect is a sprawling and uncertain security and access story. Hopefully Nino can bring some harmony to all this. The simplicity of the end-to-end story -- from authoring to collaboration to content delivery -- is amazing.

One thing I wonder about, though, is the effect on the engines of innovation. Something that works well about the current system -- where chat, spreadsheets, &c, are all disaggregated from each other and we have a big mess of access click-throughs -- is that many different firms can enter the space and bring new energy and ideas to these problems. Say all the apps were consolidated from the get-go -- would we ever have gotten the amazing profusion of capabilities we have now? I imagine a boot stamping on a human face -- forever.

Even when the new generation of knowledge worker apps integrate plugins, they don't seem to integrate them in a way that is amenable to commercial enterprises. For example, Obsidian does not have paid plugins, to the best of my knowledge. Without the commercial incentive, how far can that really go?



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