"tech" businesses are hard because technical people usually solve problems they're familiar with.
Some ideas:
* Try to target niche non-technical industries where you know people who can validate, ask where they use spreadsheets.
* Wait for a company to be acquired and build a replacement. Acquirers usually abandon or ruin the product.
* Similar to above, find a service that was once good but has since pivoted the product to focus on the top-of-market whales. Things like gating access behind length sales processes and complicating the product to meet those requirements. Usually at this point existing SMB customers see billing hikes, can't get the time of day and start looking for alternatives. Build a simpler, self-service, down market competitor.
Some ideas:
* Try to target niche non-technical industries where you know people who can validate, ask where they use spreadsheets.
* Wait for a company to be acquired and build a replacement. Acquirers usually abandon or ruin the product.
* Similar to above, find a service that was once good but has since pivoted the product to focus on the top-of-market whales. Things like gating access behind length sales processes and complicating the product to meet those requirements. Usually at this point existing SMB customers see billing hikes, can't get the time of day and start looking for alternatives. Build a simpler, self-service, down market competitor.