That's what Chuck E Cheese should be doing. They've got the playground/arcade business to be able to subsidize their pizza business to out-compete every other pizza chain out there. Instead, they're cutting costs on both fronts to have...two bad businesses.
https://www.lastsqueaktonight.com/ # Last Week Tonight's alternative episode when they discussed HOAs. it's a full and funny history of the pizza chain and includes the virtual brand
Yeah but it's lousy pizza and underadvertised. You get the feeling it was an employee passion project that management didn't care to nurture because they couldn't stick it on their resumes.