> If Matter can succeed in convincing companies to compete on the merits of their devices—not the incidental revenue that comes from being a single-system device provider, or phone app marketing...
...then in a few years, people won't even notice that they're simply scanning a code on their devices and adding them to whatever home control system they wish.
The sentence you (partially) quote starts with "if" and ends with "wish". Cough.
> If Matter can succeed in convincing companies to compete on the merits of their devices—not the incidental revenue that comes from being a single-system device provider, or phone app marketing...