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Wow, what a lovely puff piece. Known as a 'rehabilitator' in PR circles. The conversation:

Sama: "I'm getting a bit of knock-back over my management style from various sources."

PR Co: "No worries, we'll run a Premium PR package to restore your reputation. A couple of nice pieces in the WashPo and other places and you're good to go."

Sama: "Great. Invoice me."




PG even wrote about how to recognize these.


By misidentifying one so perhaps worth taking the supposed prevalence and easy identification of these with a grain of salt.





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