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It does all of those things.

But it’s really really really hard to quantify it in a measurable way. Which is what OKR’s force you to think about: what is the metric, what is its current value, and what is your goal for the metric, so you know whether you achieved it?

Can you quantify “faster employee onboarding”, reliably? Can you graph it over time? Can you quantify “faster feature implementation” in a way you can actually measure that isn’t sensitive to the fact that all features are different?




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