Or building things that help retain current customers vs acquire new customers so sales has something to sell.
The bigger problem as I've seen it is engineers that don't see themselves as part of the business, either because of the culture or personal choice around lack of focus on soft skills.
All too often engineers spend zero time understanding the market and customers, and scaled agile, as it's typically implemented and managed, definitely doesn't help.
> All too often engineers spend zero time understanding the market and customers,
From my perspective the problem is that companies invest zero time in training engineers about the market and companies, and instead just treat engineers like assembly line cogs that produce business value on-demand.
The bigger problem as I've seen it is engineers that don't see themselves as part of the business, either because of the culture or personal choice around lack of focus on soft skills.
All too often engineers spend zero time understanding the market and customers, and scaled agile, as it's typically implemented and managed, definitely doesn't help.