You're looking at it from the user's perspective, this case is about B2B.
Imagine you're working on a hardware product that can communicate with your other devices over Bluetooth. How exactly do you avoid Apple in this scenario?
You can't, or you won't be in business for very long. You need to develop an app because Apple intentionally gimps their browser, and to release the app you must agree to their terms.
They're in a dominant position that allows them to dictate unfavorable terms to the rest of the industry which, among other things, stifles innovation.
> Imagine you're working on a hardware product that can communicate with your other devices over Bluetooth. How exactly do you avoid Apple in this scenario?
I can't think of nothing that is paired over Bluetooth that couldn't be done better with some other medium. Even Apple use a superset of Bluetooth to get its devices working properly together.