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They sell ads. E2E encryption doesn't hurt that and it also appeals to the trust. So why not?



It does hurt because you can’t deliver targeted ads based on message content.


I don't think they need the exact content to sell ads.

1. sell ads base on the message itself, get crushed in the media; 2. encrypt message but sell ads based on profile and meta data, get good publicity. I think they are doing option 2

Messaging is just part of the platform. My guess is that they want to forgo this part and concentrate on others


All you do is have the end devices build the ad profiles and send them back to FB every once in a while.




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