Meta gets a lot of flak for privacy, but at the same time, they end to end encrypt the majority of communication happening globally (Whatsapp+Messenger), at cost to the company, with no obligation to do so.
If by "cost" you mean Meta being in the business of siphoning user behaviour, Meta controls the E in E2E a.k.a the apps, so it's a matter of trusting them to not do covert on-device analysis + result exfiltration.
No company is obligated to do anything. Such lack of obligation is not sufficient reason to praise companies that do the bare minimum to keep user data safe. Sure they aren't obligated but how on earth does that matter?
If E2EE is “the bare minimum”, how are there so many successful and thriving companies who don’t do it? And why are you even on HN, which doesn’t do it?