If they’re lying the ad should be banned, it would be in the UK.
But anyway, who cares? Racing sports cars is not what you buy a truck for, and even if you did the sports car would destroy it on corners. Make the truck slower, make it cheaper. It’s for moving stuff from a to b.
I'm skeptical of the cybertruck and my work truck can barely hit 60 in the summertime; but when it comes to EVs, including trucks, don't the high speed and torque come for "free"? In my opinion that's the biggest performance advantage of EVs over ICEs
$100k trucks are not for moving stuff from a to b (with some exceptions around very heavy and/or specialised commercial vehicles); they are for compensating for something. Like, this isn't for work, it's for showing off.
My father who owns a Rivian and pulls his construction trailer with it everyday would disagree.
Talked to him yesterday while he was charging up (since he was pulling a trailer his range was low) and he mentioned he will get the cyber truck for his business and compare the two for pulling trailers. And keep the better one.
I mean, I don't think false advertising is really allowed in the US, either, but their regulators tend to be on the slow/passive side. It look the FCC about a decade to lurch into action on paid social media astroturfing, say, long after regulators in other countries had started to deal with it.
I am not sure there is even a lie. The video shows 1/8 mile and is only a 5-6 second race. While it talks about 1/4 mile that takes 11 seconds.
Edit: I am not sure why people are unhappy. But if they say they can do 1/4 of a mile in a certain time and they can, it's not a lie even if they show a video of 1/8 of a mile run.
Thats so typical with anti-Tesla (and Apple) - someone comes up with some conspiracy theory. Mass media catches on without verifying it. If Elon too bothered he'll provide some proof it's bs or more nuanced than someone is saying. No one cares, because rocketman = bad.
While Tesla continues with their publicity stunts Rivian is out there actually selling trucks. I live in the US Midwest and I've seen quite a few of them on the road. I would wager I'm not going to see nearly as many Cybertrucks.
Tons of them in the Denver area. From a purely mechanical standpoint the Cybertruck actually seems pretty damn good, if they'd put a more standard SUV/truck on it it would sell, I can't imagine anyone outside of Elon bros wanting to drive this thing.
I think this is pretty reasonable real world baseline for sportiness. One lap is enough, but could go for distance in hour or multiple laps for even more credit.
We used to bet on parking lot races of pedestrians vs. cars/motorcycles, where the distance was measured in parking spaces. Fun times. Fit pedestrians reach full speed pretty quick!
It’s certainly possible, and the right thing to do.
But I have personally seen multiple times the “fake it till you make it” attitude in marketing products. I would have rather seen the other approach, but in the end it worked to get it off the ground.
Lying overlaps marketing. The pizza you get never has the density of toppings in the ads, nor the soup all the chunky bits. Your battery life doesn't match the manufacturer claims. All the fine print spells out how you can't claim that prize.
It's a spectrum with some tolerated boundaries, just like we abhor lies between people except for the ones we accept (Santa Claus to the kids, you have a beautiful smile, etc.)
But this is, again, just another Tesla Musk lie. Perhaps he was just "being sarcastic."
> Your battery life doesn't match the manufacturer claims
They are still measuring that in a defined standardized way. It might be very different from real world conditions but that doesn’t mean that they are explicitly lying.
> The pizza you get never has the density of toppings in the ads, nor the soup all the chunky bits.
In some countries (including the US, actually, I thought), regulators have started cracking down on this, though it certainly used to be the case that food photography was basically all about fraud.
