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What would your plan be to stop Spotify from losing tens and hundreds of millions of Euros per year?


Raise prices to a point where the company can be a going concern without needing to find new financing to buy every podcast under the sun.

Spotify is one of the few companies that raises prices every year but somehow get further away from making a profit.


Their competition, Apple, Alphabet, and Amazon, sets the price above which Spotify becomes unattractive to many. Streaming audio is a pretty low barrier to entry and fungible business. And Apple can bundle it with iCloud, Alphabet can bundle it with YouTube, and Amazon can bundle it with prime.




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