You have to install that after installing Ubuntu, which isn’t necessarily clear and might be confusing for someone coming from Windows where there is only one Nvidia driver, with the version shipped with Windows being adequate for most users.
If you are gaming on Windows, you are most likely installing GeForce now and updating the Nvidia driver separately from the Windows updater so the install separate driver is probably not foreign or confusing to users.
Also on Mint, the OS installs with the open source driver but upon first boot it shows a notification to allow you to download and enable the closed source driver so it is very upfront and not something that you need to hunt for.
People building their own systems are definitely going to be installing from GeForce Experience, but there’s quite a number of prebuilt users who probably aren’t.
Mint’s approach is definitely better than Ubuntu’s, but pop’s has the advantage of making it clear from the point of download that Nvidia users are covered.