Hacker News new | past | comments | ask | show | jobs | submit login

Everyone buys different luxury goods. If they want cybertrucks, and it offsets combustion miles, so be it. Telling the consumer they don’t want something doesn’t work; give them what they want.

Anything that destroys petroleum demand is welcome, even if impractical. Not my money.

(the US is responsible for ~35% of global gasoline consumption [1] [2] [3])

[1] https://www.cnet.com/roadshow/news/gasoline-superusers-only-...

[2] https://coltura.org/gasoline-superusers-2-report/

[3] https://ibb.co/Vq928g5




Many people don't buy luxury goods, even those with money. Luxuries are pointless by definition, so clearly having money is not a valuable metric for knowing what's good or not.


People who don’t have purchasing power don’t move the needle. Inconvenient truth. They get dragged along by other factors.

Tesla built out their >$1B global supercharger network and manufacturing base on luxury vehicle sales (S, X), for example (until they could spin up 3, Y, and utility scale storage manufacturing). And their profit margin is still higher than legacy auto.

TLDR Sell to people with money and who aren’t price sensitive, pour that cashflow into spinning up a flywheel. Fighting reality will lead to disappointment, ignore feelings and operate according to the data. Go where the money is. Buyers with only opinions are not worth chasing.


>People who don’t have purchasing power don’t move the needle. Inconvenient truth.

Yes they do. You'll never complete the EV transition by only selling 50k+ Euro EVs. Eventually you'll run out of people with disposable income to buy your pricy EVs and those are the minority of consumers, not the majority.

China leads the world in EV sales precisely because they didn't start at the top selling premium EVs first, but started instead from the bottom by selling cheap EVS to the mases.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: