None of what you're saying is an absolute truth. It applies in many environments, and in many others there is definitely space for commodification and MBA-style management gimmicks. It all depends on scale, technical complexity & maturity of the product, centrality of the software in question to the core product, etc.
Like, there are mass produced furniture shops. (Say, building chat bot clones, or flappy bird clones). The basic layout/shape/function, is known and being tweaked.
Then there is the custom built furniture. I need an 18th century armoire. The 'Bespoke', a custom application for some odd business need, or solving a new problem.
We do often discuss these by squishing 'Software Engineering' into a single bucket and it leads to many arguments around really different things.
Hardly, you’re confusing risk for commodification.
It’s possible for an an incompetent plumber to fix your plumbing problems by accident, expertise is about consistency. The dirty little secret is MBA led projects constantly fail in a truly spectacular fashion.
