They didn't have experience in telephones, but they did have experience in building desirable hardware. And especially in pocketable devices. A phone was the natural evolution of the iPod.
All the examples of unsexy products you cited kind of suck. Apple does do boring stuff, but they arent very good at it.
All the examples of unsexy products you cited kind of suck. Apple does do boring stuff, but they arent very good at it.