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It doesn't mean I'm going to try and get everyone onboard with shrinkflation though. I'm not telling everyone "aye it's a part of life, accept receiving less so that stocks can trend upward."

It's good to have a healthy tension between consumer wants and corporate financials. If everyone stops using ad block today then Google reports one quarter of increased profits. Afterward, investors are normalized to that expectation, the fact everyone is watching ads is meaningless, and Google pursues whatever their next step is for squeezing blood from stone.

I want to live in a world where products are as good for me as possible without corporations going under. I do not want to live in a world where products are as poor as I'll tolerate just for profit maximization.




I believe in voting with your wallet. If a product has a good cost:benefit there's no reason to not buy it if you want it. For as long as you want it.




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