The irrationality is the problem. $100k is nothing. The loss of developer good will is worth far more than that.
But Apple doesn't care, because it relies on shady apps for a significant part of App Store income.
So the decision is "Do we make significant money from addictive games and scams and tolerate the occasional false positive that nukes a legitimate developer? Or do we spend significant resources curating an App Store full of quality apps and no noise, with high quality support for devs with problems?"
Guess which one of those is going to bring in significantly more money.
But Apple doesn't care, because it relies on shady apps for a significant part of App Store income.
So the decision is "Do we make significant money from addictive games and scams and tolerate the occasional false positive that nukes a legitimate developer? Or do we spend significant resources curating an App Store full of quality apps and no noise, with high quality support for devs with problems?"
Guess which one of those is going to bring in significantly more money.